A/B Testing to convert more leads into customers

 

Show Summary:

A/B testing (aka split testing) is a tactic used to convert more leads to clients.  When performed properly, this advanced concept can help you convert better qualified and quality leads into clients over a selected period of time.  Join Audrey while she explains the basic best practices to start mastering this marketing strategy.     

 

About Today’s Topic or Guest

A/B testing is time consuming and complex. This episode is to just give you the basics so you can start.  It's an advanced concept but with time and practice, you can master it. If you don’t want to take the time, consider hiring an agency to do all of this for you. They will create the campaigns and the A/B testing process for you.

 

Links Mentioned In This Episode 

E25 Interview with Hostie

E18 Convert Leads into customers with Landing Pages

This Episode Sponsored By:

 Inkyma

 

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Acknowledgments

This show is produced in partnership with KPPF, the Power of Community, and is part of the KPPF Podcast Network. See all of the KPPF Podcast Network shows at https://kppfradio.com/podcasts/ and contact the network at podcasts@kppf.com   

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